Open Day is a major showcase event for UTS.
The event branding needed to be bold, keep within guidelines and be flexible enough to be reused over a three year period. The material produced ranged from social media, digital screens, signage, and merchandise.
The unique typography became the main design feature.
CISI is a unique suite of courses offered by the Transdisciplinary School (TD School) at the University of Technology Sydney (UTS). The courses are B2B courses and hybrid short courses. This campaign and brand identity launch aimed to simplify the complexity of course content and engage differing audiences.
The campaign was rolled-out as across:
Social, branded assets – emails, website, pitch decks, video reels, information packs, infographics, merchandise, and templates.
Brink was a monthly advertorial device featured on SMH.com.au and inserted into The Sydney Morning Herald newspaper.
The design concept needed to be engaging and reflect the high quality of research produced at the University of Technology Sydney.
This campaign highlighted the University of Technology Sydney's postgraduate courses. It aimed to represent the diverse faculties and research units at UTS. The concept came from many workshops with faculties to incorporate messaging needs.
The concept and brand identity were rolled out across print and digital advertising and reflected the University’s link to creativity and innovation.
This concept was created for a UTS media students exhibition. The collateral included screen animations, posters, and spacial designs.
The visual design used the idea of movement and time which was reflected in the typographic treatment.
UTS TRACK is an online application that uses AI technology to map people’s skills and capabilities to potential upskilling opportunities.
The user interface and UX design helped transform this complex product into an intuitive environment for all audiences.
Martin Place Dental is located in the heart of Sydney. The brand identity needed to be timeless and sophisticated. The identity included: Business cards, letterheads, signage and digital assets.
Wanago is a life-changing program aimed at high school students. Students come from across Sydney to participate in classes at the University of Technology Sydney (UTS) as part of their STEM subjects.
This bespoke pack was produced for philanthropic purposes. The production was exceptional with copper foiling.
This limited edition postcard design was produced to attract University of Technology (UTS) students to the Student Centre for learning support.
The card was produced using letterpress print at The Distillery; and was printed on heavy cotton stock.
Overview
This project set out to empower people by helping them "make contact" with a politician in order to have their concerns addressed.
After conducting empirical research a clear audience was defined. The primary audience was identified as people who had contacted a politician or who wanted to. From here the problem statement was created:
How to help socially conscious people contact politicians quickly and easily?
Research
During research, user interviews, and affinity mapping several key insights emerged. They would contact a politician, as a way of showing them support for their current views. When raising concerns over an issue, they preferred a prewritten/templated email that they could personalise. And they were open to contacting a politician in person or over the phone.
Competitor analysis revealed only one organisation – Getup, attempting to bridge the gap between the public and politicians. Their work was structured around campaigns and getting petitions signed. They did not provide the opportunity to make contact regarding individual issues or show support.
A "make contact" paper prototype was shown to the target audience and was well recieved. Based on the feedback, another iteration was developed and usability testing was conducted. To finalise the project a hi-fidelity prototype of the key journey was created, in addition to a site map.
Techniques used:
• Research
• Interviews
• Competitor analysis
• Persona development
• Mapping user journeys
• Storyboarding
• Sitemap design
• Card sorting
• Concept testing with paper prototypes
• Wireframes
This project was completed as part of a General Assembly UX course, taught by Susan Wolfe.
This annual review was produced for the Institute for Sustainable Futures (ISF) for marketing purposes and reflected ISF’s dedication to innovation and sustainability.
Printed on 100% recycled stock.
The Institute for Sustainable Futures (ISF) is the flagship research center of the University of Technology Sydney. Their work, spanning twenty years is recognised as market leading.
ISF’s strategic plan is one with an inclusive view of the future, involving all ten of its research areas. The design for this document demonstrated ISF’s vision, innovation, and groundbreaking research.
