About

The word 'Tui' comes from the I Ching or The Book of Changes. The word means smiling or joyous lake. This might explain my dedication to the ocean.

To help with the pronunciation, it's 'Tui' like Tuesday.

I started out studying visual design and then worked in advertising. From there I realised I had a passion for communications and I completed a Bachelor of Arts in Media and Communications (UNSW).

My love of design continued and I travelled to London to work for numerous global agencies followed by an award-winning design studio. After much fun and travel, I returned to Sydney to work at the University of Technology Sydney (UTS).

Like most designers, I've also freelanced, my clients include Google and various small businesses.

Feel free to contact me.
linkedin.com/in/tuiprichard